Ta-ken and Ren take the Nihon Ichi ramen eating challenge in Kyoto, Japan.
The rules: eat 3 huge bowls of ramen within 40 minutes.
The reward: free ramen for the rest of your life.
The consequences: you may never be able to stand the sight of ramen for the rest of your life.
The walls of the shop are decorated with the names of people who succeeded.

Features artist Daniel Kelly.

Film by John Wells